Professional Areas Image

Professional Areas

Architecture

Architecture

The Department of Architecture designs and creates boutiques that give value to the product, assuring a continual evolution of the Concept Design while remaining faithful to Fendi’s DNA and image. Every store recalls the Maison through ever-changing ideas, colours, materials, and art and design pieces.
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Commercial

Commercial

The Commercial Division defines the sales strategies and plans Fendi’s commercial presence across the globe through a network of retail outlets as well as through other wholesale and franchisee sales channels. This area comprises the Departments of Sales and Marketing Development, Customer Relationship Management, Private Clients Relations, Retail Training, and Wholesale & Travel Retail, all of which collectively operate the different processes that impact upon the company’s retail network.
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Communication

Communication

The Communication Division promotes Fendi’s image externally through the most appropriate strategies and the adoption of state-of-the-art tools. Its responsibilities comprise the management of Public Relations, Media, Celebrities, Advertising, Graphic Images and Organisation of Events, guaranteeing consistency with the brand image driven through the Digital and Visual Merchandising universes.
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Corporate social responsibility

Corporate social responsibility

The duty of the Corporate Social Responsibility Department is to integrate social responsibility processes within the strategic vision of the company. By evaluating and responding to the economic, environmental and social expectations of all stakeholders, the Corporate Social Responsibility Area works to improve the socio-economic condition of the company’s area of influence.
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Customer relationship management

Customer relationship management

The Customer Relationship Management Department’s mission is to understand and effectively interpret the wishes of customers and to devise strategies to increase their loyalty to the Brand. The daily challenge is to establish a relationship of trust with our clients, offering an impeccable service at every opportunity for contact, whether in the boutique or through the client services centre.
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Design, product & merchandising

Design, product & merchandising

The Style Office is the beating heart of the company, with the assemblage of a creative team that breathes life into the collections and makes the Fendi dream come true. The Product & Merchandising Department manages the production line cross-functionally and with pragmatism, and represents the strategic side of creativity. The daily challenge is to transform creativity into something that can obtain market success, in perfect harmony with all product categories.
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Digital & e-commerce

Digital & e-commerce

Online presence is a priority, especially for a company like Fendi that has always celebrated its values in uniting tradition and innovation, maintaining consistency with its own origins, but with a vision of the future in mind. Through digital instruments, we want to offer our clients made-to-measure services and the same exclusive purchasing experience as in a boutique; one that is personalised and highly sought-after.
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Finance

Finance

The Finance Division ensures the correct planning and allocation of financial resources, integrates information within the organisation, measures the financial performance of the entire company, and ensures transparency. It takes on the role of a partner, supporting business decisions by ensuring that these decisions are based on robust and objective financial analyses.
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Governance & compliance

Governance & compliance

The Governance & Compliance Division is made up of various areas of competence that ensure adherence to laws and procedures in different company environments. The Department defines the most effective solutions to protect the company from various kinds of risks and to facilitate change, contributing to the achievement of company strategies. This department encompasses the Legal, Ethics & Compliance, Intellectual Property, Internal Control, Procurement, and Real Estate & Facility Management departments.
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Human resources

Human resources

The Human Resources Division works alongside the various company departments to support and develop the business through innovative and effective policies, as well as management programmes for its employees, who represent the company’s main asset. The mission of the Human Resources Division is to value those who work at Fendi by recognising their potential, developing their talent and consolidating their experience through stimulating opportunities for growth.
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Information system & technologies

Information system & technologies

The Information Systems Division carries out the role of managing the entirety of the infrastructure, procedures and company data with the purpose of supporting the execution of the company’s operational and decisional processes. The office also collaborates with other company divisions to identify opportunities for digital and technological innovation that can create value within the company processes or improve user experience.
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Operations

Operations

The Operations area manages the life cycle of the product, from production development to guaranteeing final delivery to the sales points around the world. It is also responsible for all of the company’s informative processes and social responsibility activities. The Division includes the areas of Product Development and Production, Supply Chain & Logistics, Information Systems, and Corporate Social Responsibility.
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Private clients relations

Private clients relations

The Private Clients Relations Department’s mission is to develop and strengthen the direct relationship with clients through memorable shopping experiences. The team creates a personalised journey for them through the Fendi universe, with exclusive initiatives and events created specifically for each individual client, with the final aim of welcoming them to the Fendi family.
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Product development & production

Product development & production

The Product Development and Production teams have the role of bringing together the two worlds of style and industry. They are responsible for the creation of products, from development to industrialisation and all the way to quality control of the finished product. This entails managing raw materials and following the progression and the successive production phases of the products, thus assuring the standards that define Fendi’s DNA.
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Retail

Retail

In Fendi shops, creativity is tangibly expressed: the store is the physical space where we can use our products to communicate the Maison’s DNA to our clients. Our Client Advisors are true ambassadors, not only because they promote sales but especially because they are the representatives of Fendi’s set of values around the world.
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Retail training

Retail training

The Retail Training Department develops projects geared towards boutique personnel, with the purpose of developing their knowledge of the collections, so that they can communicate Fendi’s values, history and savoir faire, and be able to offer clients a unique purchasing experience. The team organises ad hoc strategic projects and training courses designed to deal with some fundamental themes so that boutique personnel can be the spokespersons of Fendi craftsmanship around the world.
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Sales & marketing development

Sales & marketing development

The Department of Sales & Marketing Development is in charge of analysing, constructing and communicating the value of the Fendi collections through an effective strategy of product positioning on the market. It is responsible for all activities that precede and establish the launch of the collections, such as the definition of the messages and key products, price position, marketing plan and calendar, and it develops a coordination role for all company functions involved.
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Supply chain & logistics

Supply chain & logistics

The Supply Chain & Logistics Division guarantees the distribution of Fendi products to boutiques around the world, ensuring correct stock management, with the purpose of supporting the launches and sales of all the new collections. Furthermore, Fendi is systematically committed to increasing supplier awareness, to ensure the entire Supply Chain’s compliance with current social and environmental regulations.
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Visual merchandising

Visual merchandising

The mission of the Visual Merchandising Department is to inspire clients and to showcase our products and our history in the most attractive way possible. The team deals with creating window displays, special projects, guidelines and strategies for all the collections, ensuring global consistency of the brand image within our network of shops around the world.
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Wholesale & travel retail

Wholesale & travel retail

The Wholesale & Travel Retail Division takes care of Fendi’s commercial presence at a global level in the multi-brand boutiques and in the most well-known department stores, implementing the brand’s sales strategy for this channel. The Department also manages the presence of Fendi products in our partners’ E-Commerce, guaranteeing the integrity of the brand’s image, both offline and online.
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