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Internship within the Digital Analytics team

参考:

FEND03536

职位:

Internship within the Digital Analytics team

职责:

数字

工作经验:

应届毕业生

国家/地区:

意大利

合同类型:

实习生

Position:

The intern will support the Digital Analytics in analyzing how data insights and website analytics can improve eCommerce performance and the overall user experience, leading to a better conversion rate. The internship is based in Rome.

Job responsibilities:

  • Support in carrying out Website analysis to supply insights to the Design and UX team in order to redesign few areas of Fendi.com (homepage, product listing page, checkout, etc.);
  • Assist the HQ team with the migration from Google Analytics Universal to Google Analytics 4, in coordination with LVMH Data team, ensuring training regional teams;
  • Prepare reports and dashboards relevant to business requirements, analyzing existing system and understanding the new needs of the team;
  • Collaborate in monitoring key competitors and best in class online retailers to identify new areas of opportunity and emerging trends.

Profile:

  • Post-degree Master in Digital Marketing or Web/Business Analytics will be a plus.
  • Passion for web analytics and optimization;
  • Proven skills on Google Analytics platform, Google Data Studio, MS Power BI or any other data visualization tool;
  • Basic experience in Web Analysis, tagging ability, understanding of Data Layer;
  • Basic experience with AB testing platforms in B2C environment, product recommendation strategies. Experience with Dynamic Yield is a plus;
  • Understand and leverage the main UX/UI/CRO principles to effectively describe and recommend data-driven optimization tasks to designers and developers;
  • Ability to manage multiple projects simultaneously and meet tight deadlines;
  • Extremely organized and high attention to luxury and detail;
  • Positive attitude;
  • Interest in innovation and new technologies.

Additional information:

LVMH is committed to non-discrimination and respect of each person’s singularities. We recognize and recruit all types of talent