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Internship within the Digital Analytics team




Internship within the Digital Analytics team










The intern will support the Digital Analytics in analyzing how data insights and website analytics can improve eCommerce performance and the overall user experience, leading to a better conversion rate. The internship is based in Rome.

Job responsibilities:

  • Support in carrying out Website analysis to supply insights to the Design and UX team in order to redesign few areas of (homepage, product listing page, checkout, etc.);
  • Assist the HQ team with the migration from Google Analytics Universal to Google Analytics 4, in coordination with LVMH Data team, ensuring training regional teams;
  • Prepare reports and dashboards relevant to business requirements, analyzing existing system and understanding the new needs of the team;
  • Collaborate in monitoring key competitors and best in class online retailers to identify new areas of opportunity and emerging trends.


  • Post-degree Master in Digital Marketing or Web/Business Analytics will be a plus.
  • Passion for web analytics and optimization;
  • Proven skills on Google Analytics platform, Google Data Studio, MS Power BI or any other data visualization tool;
  • Basic experience in Web Analysis, tagging ability, understanding of Data Layer;
  • Basic experience with AB testing platforms in B2C environment, product recommendation strategies. Experience with Dynamic Yield is a plus;
  • Understand and leverage the main UX/UI/CRO principles to effectively describe and recommend data-driven optimization tasks to designers and developers;
  • Ability to manage multiple projects simultaneously and meet tight deadlines;
  • Extremely organized and high attention to luxury and detail;
  • Positive attitude;
  • Interest in innovation and new technologies.

Additional information:

LVMH is committed to non-discrimination and respect of each person’s singularities. We recognize and recruit all types of talent