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FENDI JAPAN - PR Senior Manager

参考:

FEND02849

职位:

FENDI JAPAN - PR Senior Manager

职责:

市场营销

工作经验:

五年及以上

国家/地区:

日本

合同类型:

正式工作

Position:

The main mission of this position is to proactively lead all the communication activities in Japan to improve brand visibility and business through innovative and tactical PR and event activities.

[JOB RESPONSIBILITY]

Press 

Proactively develop local communication & PR strategy coordinating with Roma head office :

  • Executing PR activities for both Women’s and Men’s collection, FENDI Timepieces and Corporate projects.
  • Building good relationship with media
  • Planning and executing Press Presentation
  • Planning and executing Press Caravan
  • Promoting Celebrities endorsement
  • Manage local communicate calendar and preparing all the press materials and distribute on a timely manner
  • Maximizing media coverage timely in each event and project
  • Checking and reporting PR related exposure
  • Archiving PR monitoring ranks in all categories
  • Managing product placement related activities (lending, listing and reporting)
  • Lead the local PR teams (3 permanent PR staffs and 2 temp).
  • Supervising invoicing process

Celebrities & influencers Management

  • Developing solid relationship with local influencers and celebrities.
  • Net-working local influencers, KOL and artist.
  • Planning and executing efficient product placements
  • Gifting plan
  • Increasing brand visibility in TV & SNS through local celebrities.
  • Managing internal announcement related to PR
  • Inviting local celebrities and influencers to the show room, pop up, events and fashion show in Milan or Paris.
  • Archiving PR monitoring ranks in social media.

ADV

  • Plan and execute Advertorials.

Event

  • Proactively support marketing events if celebrities and influencers are involved.

  • Proactively supporting product launch with 360 approach collaborating with other functions in Marketing & Communication Team, including Digital, Social marketing, Events, Advertising, EC and CRM.

  •  Planning and executing PR events world-wide and locally

Profile:

  • Education: University Graduate
  • Experience: 5 years or more of working experience in Fashion Company. PR experience in luxury fashion brands is a MUST.
  • Native level Japanese (Verbal & Reading/Writing aspects) is a MUST
  • English skill: Business level (TOEIC over 700)
  • PC skill: Excel, Word, Power Point
  • Capabilities:  good relationship with press & knowledge on fashion, retail business oriented, excellence negotiation & communication skills, team player with initiative to achieve goals, creativity

Additional information:

It is important that the candidate can demonstrate the following key competencies: 

  • Fair & Open– Promote and emphasize diversity, promote mutual understanding, Collaborate with team
  • Leading Changes– Work with change, dare to take chances, think out of the box, proactively challenge the status quo
  • High Commitment– Commit to contribute to FENDI business, be passionate about people & products, have positive impact on others, Enjoy challenging situation
  • Social Responsibility– Emphasize integrity & Trust, Comply with all laws and regulations as a member of society, sustainability-minded