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FENDI JAPAN - PR Senior Manager




FENDI JAPAN - PR Senior Manager










The main mission of this position is to proactively lead all the communication activities in Japan to improve brand visibility and business through innovative and tactical PR and event activities.



Proactively develop local communication & PR strategy coordinating with Roma head office :

  • Executing PR activities for both Women’s and Men’s collection, FENDI Timepieces and Corporate projects.
  • Building good relationship with media
  • Planning and executing Press Presentation
  • Planning and executing Press Caravan
  • Promoting Celebrities endorsement
  • Manage local communicate calendar and preparing all the press materials and distribute on a timely manner
  • Maximizing media coverage timely in each event and project
  • Checking and reporting PR related exposure
  • Archiving PR monitoring ranks in all categories
  • Managing product placement related activities (lending, listing and reporting)
  • Lead the local PR teams (3 permanent PR staffs and 2 temp).
  • Supervising invoicing process

Celebrities & influencers Management

  • Developing solid relationship with local influencers and celebrities.
  • Net-working local influencers, KOL and artist.
  • Planning and executing efficient product placements
  • Gifting plan
  • Increasing brand visibility in TV & SNS through local celebrities.
  • Managing internal announcement related to PR
  • Inviting local celebrities and influencers to the show room, pop up, events and fashion show in Milan or Paris.
  • Archiving PR monitoring ranks in social media.


  • Plan and execute Advertorials.


  • Proactively support marketing events if celebrities and influencers are involved.

  • Proactively supporting product launch with 360 approach collaborating with other functions in Marketing & Communication Team, including Digital, Social marketing, Events, Advertising, EC and CRM.

  •  Planning and executing PR events world-wide and locally


  • Education: University Graduate
  • Experience: 5 years or more of working experience in Fashion Company. PR experience in luxury fashion brands is a MUST.
  • Native level Japanese (Verbal & Reading/Writing aspects) is a MUST
  • English skill: Business level (TOEIC over 700)
  • PC skill: Excel, Word, Power Point
  • Capabilities:  good relationship with press & knowledge on fashion, retail business oriented, excellence negotiation & communication skills, team player with initiative to achieve goals, creativity

Additional information:

It is important that the candidate can demonstrate the following key competencies: 

  • Fair & Open– Promote and emphasize diversity, promote mutual understanding, Collaborate with team
  • Leading Changes– Work with change, dare to take chances, think out of the box, proactively challenge the status quo
  • High Commitment– Commit to contribute to FENDI business, be passionate about people & products, have positive impact on others, Enjoy challenging situation
  • Social Responsibility– Emphasize integrity & Trust, Comply with all laws and regulations as a member of society, sustainability-minded