Cookie Policy


Regulation (EU) 679/2016 General Data Protection Regulation


Extensive disclosure on cookies

Pursuant to Article 13 of Regulation (EU) 679/2016 General Data Protection Regulation (the “Regulation”) Fendi S.r.l., in its capacity as Data Controller (hereinafter: “FENDI” or “Website Manager”), provides you with the following information concerning the cookies installed on the website (hereinafter, the Website).


  1. What are cookies

Cookies are text files sent by a web server (namely, the computer that “hosts” the visited website) to the user’s browser (Internet Explorer, Firefox, Google Chrome, etc.) and stored on the device, either fixed or mobile (computer, smartphone, tablet), used by the user for browsing. Cookies allow the Website to identify the user’s device through the stored information each time the user reconnects itself to the Website through that device.

By using cookies, it is possible to make it easier for the user to browse the Website and to analyse their preferences and tastes by checking their browsing history, and consequently to offer products and provide services more consistent with the interests and expectations of said user.

Cookies may be “session cookies” (when they are stored only for the duration of the browsing session and are cancelled when the session is closed), or “permanent cookies” (that are stored for longer periods, until their expiry or cancellation by the user). Further, cookies may be installed by the website the user is visiting (so-called first party cookies) or may be installed by other websites (so-called third party cookies).

Cookies do not collect direct personal data information concerning the user. In fact, Fendi cannot, by means of cookies, directly obtain any personal data information (e.g. name, surname), unless expressly provided by the client.


  1. Cookies used by FENDI


Browsing or session technical cookies

FENDI uses browsing or session technical cookies to allow normal and efficient browsing and use of the Website. For instance, such cookies allow you to purchase or, if you are a registered user, to authenticate access to the Website’s reserved areas.

Such cookies do not require the prior and express consent of the user since they are closely linked to the provision of the service requested by the user of the Website.


Operation technical cookies

FENDI uses operation technical cookies that allow you to browse according to the criteria selected by you (for instance, the language or products that you selected for purchasing purposes) in order to improve the services provided by the Website. Within the Website, such cookies allow, in accordance with your express selection, for you to be identified in future accesses; or, if you have added one or more items in the shopping bag and closed the session before completing purchase without deleting them, such cookies allow you to continue shopping during your next access to the Website (within a limited period) recovering the selected items. Operation cookies are not indispensable for the Website to function, but they improve browsing quality and experience.

Such cookies do not require the prior and express consent of the user since they are closely linked to the provision of the service requested by the user of the Website.


Analytical cookies

FENDI, in its capacity as manager of the Website, uses third parties’ analytical cookies to collect information on the Website used by the users (number of visitors, visited pages, permanence on the Website, etc.) to prepare statistical analysis, on an aggregated basis, on the number of users and on how users browse our Website. To use such cookies, criteria for masking the source of the IP address have been adopted.

Such cookies do not require the prior and express consent of the user since they are closely linked to the provision of the service requested by the user of the Website.


Third party profiling cookies

FENDI uses third party profiling cookies (namely cookies that are issued and managed by parties other than FENDI) to send advertising messages in line with the preferences manifested by the user while browsing.

This category of cookies includes third party social media cookies that allow information on the user’s social network use to be collected.

The use of such cookies requires the express and informed consent of the user.


  1. Further information and links to policies and third party consent forms



The Google Privacy Policy is available at the following url:

You can disable the Google Analytics cookies by downloading a specific browser plug-in at the following url:



The Double Click (Google Adsense) privacy policy, the cookies’ usage, as well as advertising management are available at the following links:

It is possible to download a Browser plug-in to permanently block Double Click cookies at the following link:



Amnet is managed by Amnet Italia Srl, in respect of which, we invite you to consult the related privacy policy and the related usage purposes, operational methods and procedures to refuse the installation of the relevant cookies at the address:


  1. Management of cookie preferences

Upon accessing any page of the Website, a banner including some brief information on the cookies used by FENDI is displayed. By providing your authorisation through the banner, you consent to the use of profiling cookies.

Please note that your consent will be required only upon your first access to the Website: afterwards, due to the use of a technical cookie, we will store your consent to allow you to directly access the Website pages on your return (without prejudice to your right to disable/enable the cookies or to delete them at any time: in this case, on your return, the Website will require your consent once more).

You can, in any event, change and manage your cookie preferences by accepting or rejecting the cookies that you prefer by clicking on the “Settings” button in the dedicated banner.


You can also discover information and learn about the methods for disabling third party cookies by clicking on the links in paragraph 3. “Further information and links to policies and third party consent forms” above. However, following this operation, some of the functions of the website pages may not operate correctly.


  1. How to change the browser settings concerning cookies

It is possible to disable/enable or delete the cookies at any time by using the settings of your Web browser. In particular, if you do not wish to receive cookies, it is possible to set your own browser to inform you of the presence of a cookie, thus allowing you to decide whether to accept it or not; you may also automatically refuse all the cookies by enabling the specific browser option. You may also delete specific cookies already stored in the browser or block the storage of cookies on your computer by specific websites, or block third party cookies.

Below, find the methods provided by the main browsers:

  • Internet Explorer (
  • Chrome( ser)
  • Firefox(
  • Opera(
  • Safari(


Following the disabling of all cookies, some functions of the website pages may not operate correctly.

Moreover, you may manage your cookie preferences at


  1. Who processes your personal data

The data collected by using cookies may be processed by employees and collaborators of FENDI in their capacity as parties authorised to process. This data may also be processed by trusted companies that carry out technical and organisational tasks on our behalf. These companies are our direct collaborators and act as external data processors.

In particular, within the scope of the data processing carried out through the Website, FENDI has appointed Sopra Steria Group S.p.A., with registered office in Strada 4, Palazzo A7 20090 Assago/Milanofiori (Italy), and Openmind S.r.l., with registered office in Via G. Ferrari 39, 20900 Monza as data processors to manage the technical maintenance of the Website.

The data collected by using the cookies will not be disclosed.


  1. The transfer of your personal data outside the European Union

The data collected by using Google cookies will be transferred outside the European Union (e.g. in the United States, Canada, Japan, Korea).

Applicable privacy provisions establish that your specific consent is not required to transfer data to third party countries when the transfer of your data is required to execute an agreement concluded between the interested party and the data collector (Article 49, paragraph 1, sub-paragraph (b) of the Regulation), or for the execution of pre-contractual measures adopted on request by the interested party; transfer is carried out to a country that guarantees an adequate level of protection (Article 45 of the Regulation) or is based on the adoption of adequate provisions (Articles 46 and 47 of the Regulation), and in particular, based on the adoption of provisions that are binding for the businesses, the adoption of contract clauses approved by the European Commission or the adhesion to the guarantees provided for by the Privacy Shield agreement with the United States.

Therefore, the transfer of your data to third party countries shall be carried out pursuant to the guarantees, measures and rights established by (i) the Privacy Shield agreement with the United States, (ii) the Canadian personal data protection provisions for Canada (a country that guarantees an adequate data protection level), (iii) the adoption of standard contract clauses approved by the EU Commission as generally practised in the relations with the retail companies that manage the Fendi shops throughout the world and our service providers.


Through a simple request made to the references indicated in point 10), you may receive further information on the transfer of your data and the guarantees regarding their protection as well as on the means for obtaining such data or the place where you may find the same.


  1. Your rights

By means of notice to be sent to the addresses mentioned under point 10), you may, at any time, exercise your rights under the Articles 15 to 22 of the Regulation, which include:

    • the right to obtain confirmation of whether or not your personal data is being processed;
    • the right to be granted access to your personal data and the information indicated by Article 15 of the Regulation;
    • the right to correct your inaccurate personal data without undue delay or to supplement your incomplete personal data;
    • the right to delete your personal data without undue delay;
    • the right to be granted restrictions on the processing of your personal data;
    • the right to be informed of any corrections or deletion or restrictions concerning the processing carried out in relation to your personal data;
    • the right to send or receive your personal data to another data controller on an automatic device in a structured, ordinary and legible format;
    • the right to oppose, at any time, for reasons related to a particular situation, the processing of your personal data.

In particular, your right to revoke, at any time, any consents to processing that may have been provided and to oppose our analysis-related activities.

Moreover, pursuant to Article 21 of the Regulation, you shall be entitled, at any time, to oppose, for reasons related to your particular situation, the processing of your personal data carried out to pursue the legitimate interest of the Data Controller pursuant to Article 6, paragraph 1, sub-para. f of the Regulation.


  1. Who you may file a complaint with

We hereby remind you that, if you consider that the processing of your personal data infringes the regulatory provisions, you may file a complaint with the Authority for personal data protection ( or, alternatively, with the Authority for personal data protection with jurisdiction in the country you reside in, work in, or in the place where the alleged infringement took place.


  1. The Data Controller and the Data Protection Officer

Fendi S.r.l. acts as Data Controller, with registered office in Palazzo della Civiltà, Quadrato della Concordia No. 3, 00144, Rome (RM), Italy, Tax Code, VAT number and Rome Companies’ Register No. 00900541004, tel. +39 06 334501. email, Website manager.

The Data Protection Officer appointed by Fendi S.r.l. may be contacted at the email address



For more information with regard to the handling of your data via the Website, please visit the Privacy section.