FENDI JAPAN - PR Manager / Senior Manager

Position:

The main mission of this position is to proactively lead all the communication activities in Japan to improve brand visibility and business through innovative and tactical PR and event activities.

[JOB RESPONSIBILITY]

Press 

Proactively develop local communication & PR strategy coordinating with Roma head office :

• Executing PR activities for both Women’s and Men’s collection, FENDI Timepieces and Corporate projects.
• Building good relationship with media
• Planning and executing Press Presentation
• Planning and executing Press Caravan
• Promoting Celebrities endorsement
• Manage local communicate calendar and preparing all the press materials and distribute on a timely manner
• Maximizing media coverage timely in each event and project
• Checking and reporting PR related exposure
• Archiving PR monitoring ranks in all categories
• Managing product placement related activities (lending, listing and reporting)
• Lead the local PR teams (3 permanent PR staffs and 2 temp).
• Supervising invoicing process

Celebrities & influencers Management

• Developing solid relationship with local influencers and celebrities.
• Net-working local influencers, KOL and artist.
• Planning and executing efficient product placements
• Gifting plan
• Increasing brand visibility in TV & SNS through local celebrities.
• Managing internal announcement related to PR
• Inviting local celebrities and influencers to the show room, pop up, events and fashion show in Milan or Paris.
• Archiving PR monitoring ranks in social media.

ADV

• Plan and execute Advertorials.

Event

• Proactively support marketing events if celebrities and influencers are involved.

• Proactively supporting product launch with 360 approach collaborating with other functions in Marketing & Communication Team, including Digital, Social marketing, Events, Advertising, EC and CRM.

•  Planning and executing PR events world-wide and locally

Profile:

• Education: University Graduate
• Experience: 5 years or more of working experience in Fashion Company. PR experience in luxury fashion brands is a MUST.
• Native level Japanese (Verbal & Reading/Writing aspects) is a MUST
• English skill: Business level (TOEIC over 700)
• PC skill: Excel, Word, Power Point
• Capabilities:  good relationship with press & knowledge on fashion, retail business oriented, excellence negotiation & communication skills, team player with initiative to achieve goals, creativity

Additional information:

It is important that the candidate can demonstrate the following key competencies:  

• Fair & Open– Promote and emphasize diversity, promote mutual understanding, Collaborate with team 
• Leading Changes– Work with change, dare to take chances, think out of the box, proactively challenge the status quo 
• High Commitment– Commit to contribute to FENDI business, be passionate about people & products, have positive impact on others, Enjoy challenging situation
• Social Responsibility– Emphasize integrity & Trust, Comply with all laws and regulations as a member of society, sustainability-minded