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Store Manager




Store Manager










Performance Management and Business Development

  • Monitor and achieve store performance with relevant KPIs
  • Contribute to the store sales target*
  • Conduct a brief every day and animate the brief with a “Team Board”
  • Analyze the business, propose, and implement action plans to improve results, generate sales for each product category
  • Demonstrate sales leadership for staff and set performance targets for team and individual with relevant to KPIs
  • Set sales targets for individuals and departments (when applicable)
  • Be aware of local trading environment and its impact on our sales, including competitors' trading activities
  • Propose in-store activities
  • Instruct and supervise staff in the correct execution of all company operating procedures

Client Management

  • Manage quality of customer service, to meet customer
  • Develop loyal FENDI customers and make sure that all customers are properly assigned to a Client Advisor
  • Act as brand ambassador to strengthen/build relationships with VIP clientele/new customers
  • Improve Mystery Shopper Results with action plans

Staff Management

  • Manage sales force in order to achieve sales target and assign clearly day-to-day tasks
  • Motivate employees to maximize team spirit, to promote teamwork and to maintain harmonious staff relations
  • Enhance individual's performance through Monthly Touch Base and daily coaching
  • Asist HR Dept in recruiting the most qualified applicants to meet the store needs
  • Supervise store personnel and enforce Company policies while adhering to proper procedures regarding disciplinary action
  • Ensure the proper management of staffing roster to provide effective store coverage
  • Ensure the whole team is equipped with relevant working tools and ensure all needed accounts are in place and maintained (e.g. RPro, Icom credentials)


  • Set up In-Store training routine
  • Responsible for full spectrum on-the-job-training, reinforce brand's DNA in the team, KPIs
  • Conduct Induction Training for new joiners and mentoring exercises
  • Identify individual and team training needs to develop Talents and communicate these needs to HR Department /local retail training manager

Administrative and operations Management

  • Manage day-to-day needs and administration
  • Review and submit sales and operational reports to management in adherence to company's KPIs and policies
  • Inform management of decisions and procedures relating to business made at store level and any staff issues
  • Oversee and ensure accuracy in daily invoices, petty cash, invoice control.
  • Take necessary action to effectively control costs and ensure efficient operation in the store
  • Ensure that FENDI’s standards are applied and maintained at all times across the customer service, internal control and back office activities (stock, administration, etc.).
  • Make sure inventory checks are in place and is responsible for discrepancies

General Store Conditions / Visual Merchandising

  • Ensure that Visual Merchandising is consistent with Company standards
  • Know the best sellers and have them on display all the time
  • Make the best out of the display and proximity storage
  • Align periodically visual merchandising & sales performance
  • Maintain good standards for team area
  • Daily perform back-office controls



  • Minimum 8 - 10 years of related experience in retail/luxury industry
  • Bachelor’s degree
  • Strong in commercial and customer service mindset
  • Outgoing, dependable, and pro- active team player
  • Good organizing and follow up skills
  • Excellent interpersonal, communication and networking skills
  • Ability to generate trust among both coworkers and clients
  • Strong business acumen, result driven, goal oriented, capacity to implement all needed initiatives and demonstrate commercial creativity
  • Proficient in MS office, CRM and retail tools