Fendi Japan, E-com Manager

Job responsibilities:

[E-commerce Project lead & Operation management]

• Implement and launch localized and optimized E-commerce business for Japan
• Understanding Japan E-commerce trend and analyze metrics at every step of the funnel to enhance UX, UI shopping experience to increase growth
• On trend with emerging web technologies and site experiences to lead changes as appropriate to meet site KPIs
• Identify and propose new e-business opportunities & innovative initiatives to the WW global team. Including but not limited to new features, contents, payment, local delivery, integration with new technologies

[E-commerce Merchandising & Site Operation]

• Daily order monitoring including data management on SOM, communicating with local warehouse and client service team for any issues, client need and complaints
• Deep understanding in the E-commerce consumer journey and purchase behavior to identify growth and implement local merchandising strategy and stock management
• On site Merchandising: manage all aspects of site merchandising from planning to launching and restocking according to local demand and strategy
• Lead a competitive onsite merchandising, product-related launches, and E-commerce activities for growth

[E-commerce Channel Sales Business]

• Set and communicate with the WW & local teams, the E-commerce budget, and bottom-up monthly forecasts, monitoring key drivers for sales (traffic, AOV, CVR) and flow-through metrics
• Have Omni-channel mindset benefiting cross channel features (i.e., buy online from store, pick up in store, omni stock): lead project, monitor results, optimize, as well as liaise with the retail team
• Marketing strategy: align with the communication team, monitor performance, traffic, user experience and drive performance with clear KPIs across all digital channels
• Monitor performance and plan cross functional actions to achieve target sales
• Commercial plan (update and align with corporate strategy)
• Liaise with the CS team to set goals and achieve target sales
• Develop, manage, and monitor E-CRM activities in compliance with CRM team

Profile:

• Minimum 8 years of working experience in Luxury E-Commerce
• People Management
• Knowledge and experience in Salesforce (SOM) or similar OMS and Google Analytics (GA4)
• The ability to implement and lead multiple projects effectively, work with many stakeholders and manage development of new, relevant technology when required
• In depth knowledge of web platforms and technology
• Excellent analytical and problem-solving skills and proven ability to achieve KPIs
• Results-oriented, attention-to-detail and follow through to resolve any outstanding issues
• Proactive organizing, planning, and multi-tasking skills required.
• Strong communication & team working skills
• Proficiency in Microsoft office Excel, Power Point and E-Commerce IT tools
• Japanese – Native level, English – Fluent