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Assistant Store Manager



Intitulé du poste:

Assistant Store Manager

Fonction du poste:


Expérience professionnelle:

Minimum 5 ans



Type de contact:



Sales Management and Business Development

  • Demonstrate sales leadership for staff by playing an active role on the selling floor
  • Continuously motivate sales team to meet assigned sales and productivity goals
  • Suggest in-store events and in-store incentives that will continue to grow customer base, with particular emphasis placed on building local market
  • Uphold excellent customer service standards and monitor staff performance to ensure that the service level is maintained
  • Provide recommendations and action plans in cooperation with the Retail Manager to develop sales for each product category and clientele
  • Be aware of local trading environment, market trends and its impact on our sales, including competitors’ trading activities and business strategy
  • Act as brand ambassador to strengthen/ build relationships and sales with VIP clientele, repeaters and new customers

Inventory Management

  • Ensure proper inventory mix matching to market needs and following Retail Manager instructions
  • Review merchandise assortment on a regular basis. Plan and take necessary steps to optimize stock level and stock mix to reflect sales, buying trends and customer demands.
  • Instruct and supervise staff in the correct execution of all company operating procedures, including merchandise receipt, pricing, counts and sales

Staff Management

  • Responsible for the calculation of commission and incentives for the sales team
  • Motivate, coordinate the work and coach the staff on “the floor” to achieve sales goals
  • Encourage and support the individual development of staff and communicate to Store Manager and SEAA Management staff suggestions and needs; encourage exchange of ideas and creativity
  • Promote and maintain harmonious staff relations
  • Identify individual and team trainings needs and communicate these needs to Retail Manager and SEAA Management
  • Supervise staff and enforce Company policies while adhering to proper procedures regarding disciplinary action
  • Ensure the proper management of staffing roster to provide appropriate store coverage
  • Coach and provide training to newly-joined staff

Administrative Management

  • Oversee all facets of store operation including billing, daily reconciliation reports, bank statements and sales reports to Retail Manager and SEAA Office
  • Take necessary actions to effectively control costs and ensure efficient operation in the store
  • Implement and support all security measures
  • Effective utilization of Retail Pro and its inventory management functions
  • Discuss with Store Manager to ensure appropriate assortment for the store
  • Provide monthly qualitative and quantitative business/ HR reports as stipulated by Retail Director and/ or SEAA office
  • Maintain good communication with the SEAA teams, mall office, related outside parties

Communication and Reporting

  • Inform Store Manager of decisions and procedures relating to business issues made at the store level
  • Inform Store Manager of changes relating to business and competition issues in the Shopping Mall
  • Obtain approval prior to implementation of new programs or procedures

Visual Merchandising

  • Ensure that Visual Merchandising is consistent with Company standards to maximize sales and merchandise turnover
  • Review in-store and window VM weekly in line with the given instructions
  • Work with the Retail Manager and Regional VM on installation of new window display and product launches


  • Minimum 5 - 7 years of related experience in retail/luxury industry
  • 2 years of managerial experience
  • Bachelor’s degree
  • Strong in commercial and customer service mindset
  • Outgoing, dependable, and pro- active team player
  • Good organizing and follow up skills
  • Excellent interpersonal, communication and networking skills
  • Ability to generate trust among both coworkers and clients
  • Result driven, capacity to implement all needed initiatives and demonstrate commercial creativity
  • Proficient in MS office, CRM and retail tools

About Fendi:

Fendi is an Italian luxury fashion house founded in Rome. Since 1925, the year in which it was founded, Fendi has linked its success, its image, its quality, and the glamour of its products to a dual element: a delicate and precious equilibrium between tradition and modernity, the desire to preserve the values of the past and the courage to dare, innovate and astound.

Fendi provide equal employment opportunities and welcome applications from all qualified candidates. We are committed to a culture of diversity and inclusion. Our objective is to attract and retain individuals with core business skills and encourage internal mobility to leverage skills most effectively, accelerate professional growth and promote inter-cultural exchange. Our successes – both past, present and those to come – are all down to our people. We look for creative, curious, passionate and open-minded people with a desire to embrace Fendi’s culture and values.