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Store Manager



Intitulé du poste:

Store Manager

Fonction du poste:


Expérience professionnelle:

Minimum 10 ans



Type de contact:





As Store Manager you will be responsible for overall management of the store, staff, merchandise and customer service. You will work towards achieving the sales objectives, store profitability goals, achieving and maintaining high operational and merchandising standards, building highly motivated team and coaching/developing your team members to enable them to progress in Fendi.


While representing the FENDI DNA, craftmanship, quality of materials and creativity throughout the market, you will be engaged in achieving your team’s targets meeting the assigned KPIs and sales goals.

Additional information:

Performance Management and Business Development  

  • Monitor and achieve store performance with relevant KPIs  
  • Contribute to the store sales target*
  • Conduct a brief every day and animate the brief with a “Team Board”
  • Analyze the business, propose, and implement action plans to improve results, generate sales for each product category  
  • Demonstrate sales leadership for staff and set performance targets for team and individual with relevant to KPIs  
  • Be aware of local trading environment and its impact on our sales, including competitors' trading activities
  • Propose in-store activities
  • Instruct and supervise staff in the correct execution of all company operating procedures 

 Client Management

  • Manage quality of customer service, to meet customer
  • Develop loyal FENDI customers and make sure that all customers are properly assigned to a Client Advisor 
  • Act as brand ambassador to strengthen/build relationships with VIP clientele/new customers
  • Improve Mystery Shopper Results with action plans  

Staff Management   

  • Manage sales force in order to achieve sales target and assign clearly day-to-day tasks
  • Motivate employees to maximize team spirit, to promote teamwork and to maintain harmonious staff relations
  • Enhance individual's performance through Monthly Touch Base and daily coaching
  • Assist HR Dept in recruiting the most qualified applicants to meet the store needs  
  • Supervise store personnel and enforce Company policies while adhering to proper procedures regarding disciplinary action  
  • Ensure the proper management of staffing roster to provide effective store coverage
  • Ensure the whole team is equipped with relevant working tools and ensure all needed accounts are in place and maintained (e.g. RPro, Icom credentials)


  • Set up In-Store training routine
  • Responsible for full spectrum on-the-job-training, reinforce brand's DNA in the team, KPIs
  • Conduct Induction Training for new joiners and mentoring exercises
  • Identify individual and team training needs to develop Talents and communicate these needs to HR Department /local retail training manager

Administrative and Operations Management

  • Manage day-to-day needs and administration  
  • Review and submit sales and operational reports to management in adherence to company's KPIs and policies
  • Inform management of decisions and procedures relating to business made at store level and any staff issues
  • Oversee and ensure accuracy in daily invoices, petty cash, invoice control.
  • Take necessary action to effectively control costs and ensure efficient operation in the store
  • Make sure inventory checks are in place and is responsible for discrepancies

General Store Conditions / Visual Merchandising

  • Ensure that Visual Merchandising is consistent with Company standards
  • Know the best sellers and have them on display all the time
  • Make the best out of the display and proximity storage
  • Align periodically visual merchandising & sales performance
  • Maintain good standards for team area
  • Daily perform back-office controls