Fendi Japan - PR Manager

Position:

Proactively lead all the communication activities in Japan to improve brand visibility and business through innovative and tactical PR and event activities.

Job responsibilities:

Press

Proactively develop local communication & PR strategy coordinating with Roma head office :

• Plan and develop PR strategy for both women’s and men’s
• Executing PR activities for both Women’s and Men’s collection, FENDI Timepieces and Corporate projects.
• Building good relationship with media
• Planning and executing Press Presentation
• Planning and executing Press Caravan
• Manage local communicate calendar and preparing all the press materials and distribute on a timely manner
• Maximizing media coverage timely in each event and project
• Checking and reporting PR related exposure
• Archiving PR monitoring ranks in all categories
• Managing product placement related activities (lending, listing and reporting)
• Lead the local PR teams (3 permanent PR staffs and 1 temp).
• Supervising invoicing process

Celebrities & influencers Management

• Developing solid relationships with local influencers and celebrities
• Net-working local influencers, KOL and artist
• Planning and executing efficient product placements
• Developing gifting plan
• Increasing brand visibility in TV & SNS through local celebrities
• Managing internal announcement related to PR
• Inviting local celebrities and influencers to the showroom, pop up, events and fashion shows in Milan or Paris
• Archiving PR monitoring ranks in social media

ADV / Paid Editorial

• Plan and execute Advertorials and paid editorials

Local Event

• Plan and execute PR events world-wide and locally
• Proactively support marketing events if celebrities and influencers are involved.
• Proactively supporting product launch with 360 approach collaborating with other functions in Marketing & Communication Team, EC and CRM.

Profile:

• Education: University Graduate
• Experience: 5 years or more of working experience in Fashion Company. PR experience in luxury fashion brands is a MUST.
• Japanese skill:  Native level is a MUST 
• English skill: Business level (TOEIC over 700)
• PC skill: Excel, Word, Power Point
• Capabilities: good relationship with press & knowledge on fashion, retail business oriented, excellence negotiation & communication skills, team player with initiative to achieve goals, creativity