Merchandising Manager, South East Asia

Position:

The Merchandising Manager, South East Asia contributes to company success through managing the Fendi Woman’s Ready to Wear & Shoes category in the merchandising function for South East Asia. Coordinate and support each buying season, study and define the product assortment according to the specificity of South East Asia markets.

The Merchandising Manager, South East Asia will work closely with VM, Marketing and Retail teams on key projects, launches and commercial activities.

Job responsibilities:

Responsibilities include but are not limited to the following:

Buying

• Analyze and curate product assortments tailored to the unique consumer preferences and market dynamics of each Southeast Asian region.
• Participate in seasonal buying sessions to select merchandise that aligns with regional demand, maximizing sales projections and sell-through performance.
• Conduct post-season performance reviews, providing key insights to headquarters for ongoing product strategy refinement and assortment optimization.
• Support sales forecasting efforts, ensuring accurate inventory planning and coordinating efficient reordering processes to meet commercial objectives.

Merchandising, Training & Visual Merchandising

• Conduct store-specific merchandising reviews to optimize sales performance and align with business objectives.
• Monitor stock levels and develop action plans to ensure balanced inventory distribution.
• Lead reordering processes and proactively manage stock rebalancing to support commercial needs.
• Analyze sell-through rates to drive informed decision-making and enhance product performance.
• Develop comprehensive training materials for each collection to ensure consistent product knowledge across teams.
• Collaborate with Visual Merchandising (VM) teams to execute impactful collection launches, tailored to each store’s layout and strategic goals.
• Support retail pricing strategies for Southeast Asia, ensuring alignment with regional policies and global positioning set by headquarters.
• Conduct competitive analysis to identify market trends, positioning opportunities, and strategic advantages.

Commercial Follow-up

• Generate weekly and monthly reports to track key performance metrics, providing actionable insights for business optimization.

• Monitor after-sales service standards and quality assurance processes to uphold brand excellence and customer satisfaction.
• Conduct in-depth market research on consumer behavior, industry trends, competitive pricing, and product offerings to support data-driven merchandising decisions.

Profile:

Required Skills

Bachelor’s degree in a relevant field.

• Minimum 5 to 8 years of proven merchandising experience in high-end fashion, with a strong track record in luxury retail.
• Deep understanding of the luxury product landscape, particularly within the Ready-to-Wear category.
• Strong fashion acumen, with familiarity in both local and international market trends.
• Exceptional analytical skills, highly detail-oriented, and numerically proficient.
• Effective communication and interpersonal abilities, fostering collaboration across teams.
• Strong organizational and follow-up skills, ensuring seamless execution of merchandising strategies.
• Self-motivated and results-driven, thriving under pressure and tight deadlines.
• Ability to work independently while effectively engaging with cross-functional teams.
• Proficient in Microsoft Office, with expertise in Excel and PowerPoint for data analysis and presentation.