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Assistant Store Manager



Job title:

Assistant Store Manager

Job function:



Mindestens 5 Jahre



Contract Type:

Unbefristeter Arbeitsvertrag



As Assistant Store Manager you will cooperate with the Store Manager in leading, coaching and motivating the store’s team while being responsible for the daily operations.


While representing the FENDI DNA, craftmanship, quality of materials and creativity throughout the market, you will be engaged in achieving your personal and team’s targets meeting the assigned KPIs and sales goals.



Sales Management and Business Development

  • Demonstrate sales leadership by playing an active role on the floor
  • Continuously motivate sales team to meet assigned sales and goals
  • Suggest in-store events and incentives to grow customer base, with emphasis on building local market
  • Uphold excellent customer service and monitor staff performance to maintain service level
  • Provide recommendations to Retail Manager to drive sales for product category and clientele
  • Be aware of local trading environment, market trends and its impact on our sales, including competitors’ trading activities and business strategy
  • Act as brand ambassador to strengthen/build relationships and sales with VIP clientele, repeaters and new customers
  • Work with SEA Marketing team to implement in-store marketing activities

Inventory Management

  • Ensure proper inventory mix matching to market needs and following Retail Manager instructions
  • Review merchandise assortment regularly. Plan and take action to optimize stock level and stock mix to reflect sales, buying trends and customer demands.
  • Instruct and guide staff in the correct execution of all company operating procedures, including merchandise receipt, pricing, counts and sales

Staff Management

  • Hire, evaluate, train, and discipline the staff consistent with Company policies
  • Calculate commission and incentives for the sales team
  • Motivate, coordinate and coach the staff on the floor to achieve sales goals
  • Support individual staff development and communicate ideas to Retail Manager and SEA Management
  • Promote and maintain harmonious staff relations
  • Identify individual and team training needs and communicate them to Retail Manager and SEA Management
  • Supervise staff and enforce Company policies while adhering to proper procedures for disciplinary action
  • Proper management of staffing roster for store coverage
  • Coach and train newly-joined staff

Administrative Management

  • Oversee all facets of store operation including billing, daily reconciliation reports, bank statements and sales reports to Retail Manager and SEA Office
  • Take necessary actions to effectively control costs and ensure efficient operation in the store
  • Implement and support all security measures
  • Effective utilization of Retail Pro and its inventory management functions
  • Discuss with Brand Manager to ensure appropriate assortment for the store
  • Provide monthly qualitative and quantitative business/HR reports as stipulated by Brand Manager and/or Regional office
  • Maintain good communication with the SEA and Regional teams, mall office, related outside parties

Communication and Reporting

  • Inform Retail Manager of decisions and procedures relating to business issues made at the store level, and changes relating to business and competition issues in the Shopping Mall
  • Obtain approval prior to implementation of new programs or procedures
  • Adhere to and support business, merchandise, marketing and HR strategies from Retail Manager/ SEA Management

Visual Merchandising

  • Ensure that VM is consistent with Company standards to maximize sales and merchandise turnover
  • Review in-store and window VM weekly in line with the given instructions
  • Work with the Retail Manager and Regional VM on installation of new window display and product launches


Any ad hoc duties as assigned

Additional information:


  • Minimum 5 - 7 years of related experience in retail/luxury industry
  • 2 years of managerial experience
  • Bachelor’s degree
  • Strong in commercial and customer service mindset
  • Outgoing, dependable, and pro- active team player
  • Good organizing and follow up skills
  • Excellent interpersonal, communication and networking skills
  • Ability to generate trust among both coworkers and clients
  • Result driven, capacity to implement all needed initiatives and demonstrate commercial creativity
  • Proficient in MS office, CRM and retail tools